Congratulations to our client, Tuborg, with the award for best Digital Cross Channel Marketing campaign at the Danish Internet Awards yesterday in Copenhagen. Tuborg and PHD, Mindjumpers and Wibroe, Duckert & Partners received the award for the campaign “Green Favourites”, in which the Danes was encouraged to come up with nicknames for their beer. Providing people with the opportunity to get their names printed on the beer, the campaign managed to create a huge amount of user-generated content that was afterwards used on broader platforms. We are very proud to achieve this, and especially since PHD was the only media agency in Denmark to win an award at the Danish Internet Awards, which was also the case at the Danish Digital Awards some weeks ago. At the DDA award show PHD’s Digital Planner Christian Sondrup was named Best Digital Planner of the year and thus, it is probably no surprise that Christian was also the digital planner behind this campaign for Tuborg. PHD had four award nominations for the show yesterday, and we are very proud that we could take home the first DIA price to the office in Copenhagen.

For more info in the local press, click here and here