PHD will take over media planning and buying duties for P&O Cruises and Cunard from the7stars and for Princess Cruises from M/Six in August.
PHD UK CEO Daren Rubins said, “We are excited to be able to apply our extensive experience of working with portfolio brands to this line up of leading cruise companies. P&O Cruises, Cunard and Princess Cruises are all great brands with their own heritage and we can’t wait to get started on helping all three of them grow their business.”
P&O Cruises VP Marketing Christopher Edgington said, “Whilst we are all within the same organisation we are each very distinct brands with a tailored approach. It makes sense though to collaborate on media buying and planning and leverage our purchasing power. We need to retain our loyal guests whilst at the same time motivate newcomers to cruise with us. By coordinating our media buying we can retain our individual identities but communicate each unique brand experience within different titles.”