This article was originally published on AdoboLive

PHD Worldwide CEO and Cannes Media Lions Jury President Mike Cooper gave his insights on the category and the judging process for this year’s entries and winners. According to Cooper, the category has been evolving every year and has been reflecting technological developments in data, AI, and others as well as the consequent change in consumer journey in behaviour. This year, the jury selected work that were very innovative and creative, with strong data elements, generated results and returns on media investment, and those with strong insights and strategy.