After a competitive pitch carried out by Jägermeister, the chosen agencies were PHD Spain, responsible for the strategy and purchase of the necessary media for the next Jägermeister Brand Campaign in the Spanish market currently in development with the pitch partner Proximity. Jägermeister is one of the brands of Spirits & Brands Corporation along with others including The House of Angostura, Purity Vodka and Molinari. The brand is ranked 8th in the Premium Spirits ranking.

Jägermeister is a modern and unconventional brand that sets trends and PHD Spain will continue to push this line of communication with different creative actions.

Today Jägermeister has become the most famous export beverage in Germany. This German liquor with a unique flavour has experienced growing popularity internationally and is hugely popular among young people.

Spain is its fourth market among the 130 countries in which it is located, behind the US, Germany and the UK. It took a little longer to take hold in Spain but it has been here for more than a decade now and is very well received by the 20–35 age range. The brand has focused on this audience supporting alternative music festivals with Jägermusic, serving as a platform for young talents from the emerging national scene of a multitude of styles.

The secret Jägermeister recipe consists of 56 different natural ingredients (fruits, spices and roots, among others). Each and every one of them goes through numerous and exhaustive measures of quality control – some up to 383! Only the best ingredients pass the test of the master distiller.

The original article appared in Spanish.