Originally published and translated from Marketeer.Pt

“Customer Journey & Customer Experience” is the theme of this year’s Marketeer Conference. Held on 24 October at the Museu do Oriente in Lisbon, it aims to understand how brands are treating their consumers and what strategy is in place to respond to the current search for experiences – more than by services and products.

Opening the conference will be Rohan Tambyrajah, global group strategy director at PHD London, as keynote speaker. Also confirmed is the presence of Roberta Medina, CEO of Rock in Rio, who will present the customer experience case of his brand. Over the next few days, new speakers will be announced.

Bohemia, BP, Continente, CTT, Delta Q, EDP, Fidelidade, Fox Media, Jaba Recordati, Luso Fruit, Millennium bcp, Seat and Vodafone are the brands that sponsor the event. The 9th Marketeer Conference also counts with the support of Capital MC and Hospedeiras de Portugal. The image of the conference is authored by Ivity.