This story was first published on National Business Review and Scoop New Zealand

SparkPHD New Zealand has announced the appointment of leading strategist Simon Bird to strategy director. Simon, who was most recently at FCB Auckland as planning director, joins SparkPHD to head up the agency’s growing strategy team.

The news follows the group’s recent appointment announcements of Nikki Grafton to managing director of SparkPHD and PHDiQ, and Jane Stanley to managing director of Resolution Media and programmatic buying arm Accuen. Simon Bird replaces Jane in her previous SparkPHD strategy director capacity.

Louise says Simon is a very welcome addition to the agency of ‘Connected Specialists’ and clients will be on the receiving end of an unparalleled strategic approach in a world that is increasingly digitised, socialised and connected.

“Simon brings with him a wealth of strategy experience, having worked in a number of large creative and media agencies, both locally and internationally. Working together with Gareth O’Connor and James Davidson, this trio will continue to deliver great strategic thinking across SparkPHD, PHDiQ and SparkPR & Activate,” she says.

Of the opportunity to join SparkPHD, Simon says, “Insight driven strategy is what SparkPHD was founded upon, it remains at the agency’s heart, and this approach is becoming increasingly important for clients as media choices continue to expand. I’ve worked and played with a number of people at SparkPHD and have a huge amount of respect for the team there. I’m really excited to be joining them and the fact that Gareth also happens to be a keen golfer is a nice bonus.”

The appointment comes at a time when the group has made several changes to its senior management.

Simon commences with the business in May.

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