This article was first published by Abodo Magazine.

PHD Thailand has strengthened its strategy offering by appointing Chaivut Eiamvuthikorn in the newly created role of Senior Director – Strategy & Planning.

Chaivut joins PHD Thailand from fellow Omnicom Media Group agency, OMD, where he led on the strategic planning and digital operations for a blue-chip telecom account for three years. Prior to joining the group, Chaivut brought over 12 years of intensive experience managing major FMCG and various businesses, such as Unilever, P&G, MFG, Citi, and many more. His strategic planning and digital expertise has resulted in award-winning work, including a silver Tangrams Effectiveness award for ‘E-commerce and Data’, and the Mumbrella Asia awards for ‘Best Use of Programmatic’ for dtac’s Dynamic Profiling campaign this year.

“With PHD’s strong business growth both in the region and Thailand, I believe Chaivut’s experience and capability will strengthen our product offering as well as take PHD Thailand to the next level.” – Nuvee Pongsathidporn, Managing Director PHD Thailand.

“Finding the right talent is always a challenge for an agency, especially now when the business is changing exponentially, thanks to digital technologies. Chaivut brings exactly the right skillset and experience to cope with these changes and adapt PHD’s unique thought leadership for this market.” – Sunee Paripunna, CEO, OMG Thailand.

“Over the past few years, I have seen exceptionally strong growth coming out of PHD Thailand and I’m really excited to join the team. The agency is unlike any other; its unique culture really nurtures its people to think differently and find a better way for their clients. I too am inspired to elevate the agency’s performance offering for our clients.” – Chaivut E, Senior Director – Strategy & Planning at PHD Thailand.