What’s happened this week:
- Apple launched Music – how does it compare to Spotify?
- YouTube have announced plans to launch a standalone app and website dedicated to gaming – getting ready to take on Twitch?
- Alibaba are launching TBO (TMall Box Office) in China, a Netflix-like movie streaming service
What we have learned:
- UGC works best for brands on Instagram rather than their owned content, according to a study by L2
- Time spent in apps by users has grown to over 37 hours per month on average (up from 30:15 in Q4 2013) although number of apps used has stayed flat, according to Nielsen
- As video consumption on mobile grows, ‘Vertical Video’ now accounts for 29% of mobile viewing time, increasing from 5% in 2010, according to Mary Meeker’s latest trends
- Plan your big day with Google Wedding
- Great content activation from Vodafone Romania showing how social technology can beat loneliness by working with two widows to create Sunday Grannies
- Google celebrates Gay Pride month with rainbow-colored heart and paper doll chains for all LGBT searches
Where to find more:
- Music, Pay UK, IOS9, ad-blocking – the best round ups of Apple Pay’s WWDC from The Verge, The Telegraph and TechCrunch
- Pinterest, Instagram, Google, Facebook – everyone’s testing ‘Buy Buttons’ so here’s an interesting perspective from Re/code around the challenges they’ll face in trying to close the commerce loop directly
- A look from AdAge at how the Internet of Things could potentially fuel ad targeting