What’s happened this week:
- Facebook is partnering with companies such as Vice and Funny or Die to launch a branded video content solution – Anthology
- Hello – Facebook’s android-only app that lets you vet unknown calls by matching them with Facebook IDs
- Project Fi is Google’s foray into the mobile network sector in the US for $20 a month
What we have learned:
- Mobile video viewers are twice as likely to feel a personal connection to brand after watching video advertising, compared to linear TV viewers, according to YouTube research
- Facebook now serves 4 billion videos per day — up from 3 billion in January
- Great insights into the importance of Snapchat to millennials here, provided by Total Youth Research (sign-up required)
- One tap of the phone to the Iron Throne – HBO launched Game of Thrones in New York with an Uber partnership #RideofThrones
- The Benzacs, made by Acne brand Benzac, is a teen dramedy series that will unfold on Instagram
- Great examples of how wearables could revolutionize fashion in the future
Where to find more:
- Is monetization the next big step for virtual reality?
- Nice blog looking at the promise and pitfalls of wearable tech
- Facebook’s algorithm change will favour friends over brands, potentially limiting organic reach further – what does mean for brands and business?