PHD’s global offices scooped a staggering 23 awards during the evening, held at the Rome Cavalieri on the first night of the two-day Festival of Media Global conference.

Touché!PHD’s campaign, ‘Data vs Car’ for VIA Rail Canada was awarded the Grand Prix for the Campaign of the Year.

For the first time there were three awards juries, dedicated to Media, Insight & Technology, and Content.

The media jury was led by Jon Halvorson, Global VP, Media, Digital & Data for Mondelez, the Insight & Technology jury was chaired by Phil Wade, CMO of Jetstar, while George Webster, EMEA Content Marketing Lead for HP, led the Content jury through the discussions.

The Festival of Media Global Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the world. Judged by an innovative, respected and diverse panel of regional brand marketers and industry experts, the programme is a prestigious event rewarding the very best work.

The full list of winning PHD campaigns are below:

  •  Campaign of the Year: Data vs. Car, Touché! PHD
  • Agency of the Year: Touché! PHD

 

Gold

  • Best Influencer Campaign – Is it okay for guys? – PHD UK
  • Best Use of Content – Batman Barges In – PHD UK
  • Best Use of AR / VR Technology – The App That Made Milk Cartons Sing! – Touché! PHD Canada
  • Best Use of Data & Insight Award – Data vs. Car – Touché! PHD Canada
  • Best Use of Geo-Location – Data vs. Car – Touché! PHD Canada
  • Effective Use of e-Commerce – Euphoria Marketing – Touché! PHD Canada
  • Collaboration Award – The App That Made Milk Carton Sing! – Touché! PHD Canada
  • Best Engagement Strategy – Spark Santaline: One Phone Call, Two Magical Christmases – PHD New Zealand
  • Best Use of Real-time Marketing – Data vs. Car – Touché! PHD Canada
  • Best Communications Strategy – MailChimp Did You Mean? – PHD US

 

Silver

  • Best Use of Live Streaming – The Luckiest Media Campaign Ever – Sid Lee Media (a subsidiary of PHD)
  • Best Use of AR / VR Technology – A Sedan RE-Imagined – Touché! PHD Canada
  • Best Use of Mobile – The App That Made Milk Carton Sing! – Touché! PHD Canada
  • The Effectiveness Award – Wiggle While You Brush With Macleans – PHD Australia
  • Best Influencer Campaign – SKODA x Handsome Dancer “CoinciDance” Campaign  – PHD Taiwan
  • Best Branded Content in Digital Channels – Puck Cook with Her – PHD UAE

 

Bronze

  • Best Branded Content in traditional / non-digital channels – Bronze Continuity Bat – PHD UK
  • Best Use of Content – Wiggle While You Brush With Macleans – PHD Australia
  • Best Use of Data & Insight Award – Is it ok for guys? – PHD UK
  • Best Launch Campaign – MailChimp Did You Mean? – PHD US
  • Impact Awards – DB: Beer Bottle Sand – PHD New Zealand