PHD Italy has been appointed by Vivienne Westwood, one of the most famous and iconic luxury brands in the world. The agency’s expertise in digital and usage of data contributed to the brand ultimately deciding on PHD.

Vivienne Westwood will work with PHD Italy to strengthen the brand’s communication activities, with particular focus on digital channels. The brand is directing more resource into unique and personalised shopping experiences which integrate seamlessly with in-store service.

With a strong focus on digital values and data collection and interpretation, PHD Italy is therefore a well matched partner to oversee the coordination and planning of Vivienne Westwood’s digital advertising activities and web platforms. The new partnership aims to broaden the presence of the brand in countries where interest in fashion and luxury products is highest.

Read the original article in Italian at PHD Italia.