PHD managed a first-of-its-kind media campaign for Volkswagen’s new ‘Born Confident’ campaign by creating Bam the Ram, who lept into commercials from other advertisers.
The cross-media activity will see Bam interrupt ads in national press, Out-of-Home, and a series of specially created TV ad breaks across Sky’s channels.
Michael Bensley, Media Director PHD UK, said “To support the launch of the T-Roc by getting Bam the Ram to invade other brands’ ads will really set this ad apart. We’re hugely excited that both Virgin Atlantic and Admiral got involved to make this happen, helping us to go that one step further to showcase how confident Bam really is. It’s a testament to the strength of the idea just how much energy and sheer enthusiasm every partner in this project has put in and we can’t wait to see the results.”
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