Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!…
Until next week …

PHDownload - social

Mountain Dew outpours on Twitter

Mountain Dew has become one of the first brands to take advantage of Twitter’s autoplay feature, posting a set of GIFs that automatically pour a drink into someone’s mouth. Click on each image to see the sequence! Read more.

PHDownload - digital

Apple Music and the streaming revolution

Apple Music is fast approaching the Australian market, brands are now gearing up to create content that is streamer friendly. With Apple Music set to launch on June 30, recent research on the target market of young adults’ intention to try the service or switch from others such as Spotify and Pandora. This research also speculated that Apple music could increase use of music streaming services amongst 18-34 year olds from 57% to 74%. While this growth is large, brands must consider contributing to a more valuable consumer music experience. As a result, content must be interesting and not interrupt the users’ music streaming experience for the message to be successful. This may be achieved through brand/artist collaborations, DJ curated playlists and exclusive access to content. Read more.

PHDownload - media

Own a Piece of South Park

The challenge here was to launch the new 18th Season of South Park on Comedy Central, but with virtually no budget, no time and because the creators of south Park only start writing 10 days before each episode, nobody knew what the season would be about. The solution is both creative and comical, what else would you expect from South Park! Watch here.

PHDownload - technology

360Fly Set to Become the GoPro of 360-degree Videos and Virtual Reality

The tennis ball-sized camera helps you create 360 degree footage which you can then manipulate. You can pan around the video content created to view it from different perspectives, giving it an interactive feel. Almost every tech company is frantically working on a support system for 360 degree video, including the major players Facebook and Google. However, the future of 360 degree video, and this product, is to help propel Virtual Reality into the mainstream, creating more content at a lower cost. Read more.

PHDownload - mobile

This is reality not just a fantasy…Google Takes out the Cannes Mobile Grand Prix with their Virtual Reality Project

Google has taken out the Mobile Grand Prix at Cannes with their Cardboard Virtual Reality Project. Google brings the world of virtual reality to the masses making it simple to experience the otherworldly. Get it, fold it and look to enter the world of Cardboard, the VR experience which anyone with a smartphone can build or buy. Read more.