Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!… Until next week …
Twitter creates Popemoji for Pope’s US tour
It’s every modern pope’s prerogative to have their own emoji these days and that’s just what Pope Francis got from Twitter as he embarked on his US tour last week. Read More.
Nielsen Now Measures Across Mobile Ads
Measurement company Nielsen has expanded its campaign ad measurement abilities to include mobile devices for the first time. The expansion means Nielsen clients are now able to see how mobile ads are going, not just desktop as in the past. This is significant for the industry as it allows planners to measure across desktop and mobile without having to isolate each channel and to understand reach and frequency across multiple devices. Read more
Nearby Friends with Facebook
Facebook has found another way to help you reconnect with friends on the go. Nearby Friends, Facebook’s newest feature enables you to help discover which friends are close by. Read more
Tesla Unveils the Tesla Model-X
Tesla Motors has unveiled its new luxury SUV the Tesla Model X. The vehicle looks great, sports impressive performance credentials (250 miles on a single charge), can carry 7 people, and is ludicrously fast, accelerating from zero to 60 miles per hour in as quick as 3.2 seconds. Read more
Use Instagram? Why your brand should consider morning posts.
Instagram now has 400 million monthly users, up 100 million (25%) since the beginning of this year. A recent survey advised that marketers might get greater engagement between 6 a.m. and 12 p.m. In a nutshell, here’s why: While posting volume is relatively low during those morning hours, users are still peeking at their feeds regularly on their smartphones. Therefore, they represent a sizable audience during a time when there’s less competition for attention. Read more