Everything you need to know about what went down in Aussie media this week … and what a week it has been. If the launch of this year’s John Lewis ad wasn’t enough, a company called Magic Leap have only gone and worked out how to project an image onto our eyeballs. I know, right? Plus get to know Native Advertising and a reminder of the importance of frequency capping courtesy of SplitSider on Gizmodo. Plus on this week’s PHDcast we talk Melbourne Cup and Halloween … it’s a veritable mixed bag of treats (no tricks, we promise). Catcha next week …

PHDownload - social

Snapchat steps up partnership conversations

Snapchat is reportedly negotiating deals with major publishers to help launch the new ‘Discover’ section of the app. ‘Discover’ will serve users articles, music and video. Similar to elsewhere on the app, content will disappear after a certain amount of time. Read more.

PHDownload - digital

Native Advertising

Native advertising is an advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience, and is currently taking off across social media, content portals, news properties, video-sharing sites and streaming services. The increased use of these avenues from mobile devices has fuelled much of this growth, as native ads work best in the content streams that people often access on smartphones and tablets. Native ads match the form of the environment it is placed in, to appear organic with the rest of the site. Read more.

PHDownload - media

John Lewis does Christmas

John Lewis is world renowned for developing highly emotive commercials that win the hearts and minds of audiences everywhere. This year, as has been the case in years gone by, they have released another Christmas commercial. Has #MontyThePenguin struck a chord with you this Xmas…? Read more.

PHDownload - mobile

Leap Magically into the next era of augmented & virtual reality on your smartphone

Magic Leap are utilising a technology called a “Dynamic Digital Lightfield Signal” to overlay Virtual Reality with the real world. Through this technology the 3D image can be projected right onto the users eyeballs- in essence a hyper stylised version of augmented reality. In the future this technology will be incorporated into existing Apps and Mobile Devices blitzing the 2D features and functionality which are currently available. Read More.