Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!… Until next week …

PHDownload - social

Old Spice send users on tongue-in-cheek robot Instagram adventure

Old spice had come up with a nifty Instagram platform hack game ‘ Choose your own adventure’.
Clicking on it reveals tags that function as the navigation, leading to a maze of newly created Instagram accounts where the story continues. Clicking on the Old Spice body wash in the first scene reveals the first of many comical dead ends, from which you have to backtrack and continue. Read more

PHDownload - digital

World Tourism Day 2015 celebrated through helloworld Instagram relay

To raise the importance of World Tourism Day 2015 helloworld is creating an Instagram relay called #helloworldRELAY. World Tourism day sets to show the impact that the tourism industry has on countries around the world. Through the use of Instagram #helloworldRELAY aims to inspire travelers to see destinations that they have never seen before.
The Instagram relay will capture people, countries, cities and places through creative and inspiring images as the sun rises on September 27. Read more

PHDownload - media

See what you saved!

WWF and the NCPA held an exhibition to show people what they save when they save paper. Until the lights came on, the meaning of the paper wasn’t clear and you could “See What You Saved.” Take a look! Watch here

PHDownload - technology

Marshmallow, the latest sweet treat OS release to be announced from Google

The new Mobile OS will roll out to consumers with Android devices later this year, however, developers can get their hands on the preview SDK now. New features that are included with the update are support for fingerprint sensors, improved battery life, direct sharing between Android devices and the most hyped being Android Pay, Google’s new mobile payment platform. Read more

PHDownload - mobile

Instagram is changing its ad buying process, opening the platform to all advertisers.

Instagram is offering ALL advertisers a complete solution, introducing new targeting functionality to mirror what’s available on Facebook. Additional new ad products include direct-response ads and the ability to buy ads via an API. The platform for large brands has already been established so the next step is to empower businesses of all sizes. Read more