Now, whether you’re still basking in the drone-infested Winter Olympics opening ceremony glory, or in the mood for a Valentine’s Day marketing love-in, This Week in Digital has you covered…
HEADLINES
- Location based content? Snap announces Snap Maps access for users and non-users
- Is 2018 the year Facebook finally adds a downvote/dislike function?
- Who won the Super Bowl? Advertising of course – summaries here, here and from Harvard Business school – here
INSIGHTS
- iPlayer and… ill? BBC announces 11% increase in video streaming consumption
- How much energy is needed to mine cryptocurrency? Well, more than the inhabitants of Iceland currently consume
- How the Snapchat Story format is being replicated by publishers and brands alike
COOL
- Bald? Ginger? Overheated? All of the above? Good news, you’re on the Emoji honours list for 2018
- How Sports Directs investment in eSports means a catered space for gaming in-store
- With this year’s Disney’s D23 Expo in full swing, we look at how last year’s announcement, Flavor Labs, is shaping up
DEEP READS
- Social or Display? Find out which platform engages the brain more effectively
- Once derided as an outdated format from the internet dark ages, charting the renaissance of the GIF
- An interesting overview of the nuances between the web 2.0 and 3.0 (a clue, it’s all about decentralisation)
