PHD Hong Kong has been a consistent performer in the Agency of the Year awards. For the second consecutive year it has added a prestigious gold from the media category in its trophy cabinet.
In 2016, PHD Hong Kong said its mantra was to be “a challenger in turbulent times and lead the change”.
To challenge the authoritative imagery of priority banking, PHD created Hong Kong’s first multi social media live video broadcast campaign “I am the next millionaire” for Standard Chartered.
PHD Hong Kong has also set up Annalect, its local team of data scientists and expert technologists to combine marketers’ mindset with analytics. The past year saw PHD secure 12 new businesses, the most significant was Volkswagen handed its US$3 billion global media account to the agency.
PHD said instead of focusing on growing revenues of siloed strategic businesses, it spearheaded digital integration into account planning teams. This changed the mindsets of planners to have a great degree of ownership.
In the past year, it held 45 local trainings which included Google Squared, digital e-learning course by Circus Street, programmatic training and etc.
As featured on http://www.marketing-interactive.com