PHD has appointed Ben Samuel to the newly created role of marketing technology director, responsible for helping clients build out their marketing technology platforms.
He will report to worldwide strategy and planning director, Mark Holden and will advise PHD’s existing clients as well as provide leadership on the subject of marketing technology for PHD’s 82 offices globally. Ben will work closely with Annalect, the data solutions arm of PHD’s parent company Omnicom Media Group, acting as a bridge between PHD and Annalect.
Ben joins from Google, where he held the role of head of platforms for agencies, based in Sydney. An experienced digital leader with more than 10 years’ experience in the management of digital media technology to agencies, publishers and marketers, his expertise spans key media technology that includes adserving, digital measurement, programmatic buying, rich media and search technology.
Mark said, “Clients are increasingly looking for guidance on how to navigate the ever more complicated world of media technology and how to stack those technologies together for best performance. In Ben we have found someone who will make things as simple and accessible as possible to help clients grow and transform their business”.
Ben said, “A few years ago media technology was not something high on marketing director’s agendas. In today’s programmatic and data driven world, with near constant evolution in the way digital is bought, it’s an ever more important consideration. These technologies – and more importantly how they are stacked together – can improve the efficiency of marketing investment. I’m looking forward to offering clients excellence in the management of it in their day-to-day business.”
He was the first employee under Google’s revitalised DoubleClick brand and since 2010 he was responsible for managingthe refreshed DoubleClick suite of agency & marketer technology products – DCM, DoubleClick Rich Media, DoubleClick Search, and DoubleClick Bid Manager. Under his leadership he strengthened the platforms business in Australia to become a market leader in adserving, programmatic buying and SEM technology.
Prior to that he held account director roles at Doubleclick in both London and Sydney since 2006, responsible for the account management of the then DoubleClick suite of adserving products for major agencies and publishers.