Implementation Planning

What it is

Implementation planning is precision-based planning bespoke to each channel. 

At PHD, it is executed by specialists within their respective disciplines, ensuring deep levels of expertise within each channel, from Video to Social and Display to Search.   

This service includes advanced capabilities such as multivariate Dynamic Creative Optimization (DCO).  

Our implementation planning supports many Omni applications, including ‘Omni Content Automation’.

How it leads to growth

We believe our excellence in the craft of media planning allows us to extract the maximum level of return from the allocated investment.