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junio 3 2019

This Week in Digital

Our Views
It’s a momentous time for us all as we bid farewell to two noughties behemoths: Blackberry Messenger (BBM) and Apple iTunes on Mac. Thanks for the memories.
HEADLINES
  • Amazon are now dipping into ad serving and dynamic content optimisation with the acquisition of Sizmek.
  • Amazon are also opening pop-up stores, bringing 100 small online businesses to UK high street.
  • Pokémon have announced they are developing a new app Pokémon Sleep which will track a user’s time sleeping and bring a gameplay experience unlike any other.
  • Twitter acquires Fabula, a London start-up AI company.
  • Apple released iOS 13 yesterday. Here is a wrap-up of all the new, shiny things we can expect.
INSIGHTS
COOL
  • Evian’s new #FlipItForGood campaign brings back the viral bottle flip recycling challenge.
  • The future of AR might be in furniture, moving away from its gamer roots to helping people sell their homes.
  • IKEA recreates living rooms from The Simpsons, Stranger Things and Friends.
  • Lucozade rewrites ‘Three Lions’ in support of the Lionesses this Summer.
DEEP READS

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