PHD has taken the No. 2 spot in both the Agency Networks and Media Agencies categories on the 2018 MMA Smarties Business Impact Index. The MMA Smarties Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agency networks, as well as advertisers, brands and agencies driving significant business impact through mobile-first campaigns.
The MMA Smarties’ methodology is developed in collaboration with WARC – the global authority on advertising and media effectiveness – and compiles the rankings using finalist and winner data from the awards programmes across the globe submitted between April 2018 and December 2018.
Securing second place in both the Agency Networks and Media Agencies rankings follows an incredibly successful year for PHD at the MMA Smarties.
PHD China’s campaign for Lifebuoy, ’24-Hour Doctor’ has been sweeping the awards circuit following its success in providing mothers in China with instant access to Lifebuoy-branded medical professionals on LaMaBang. At the recent MMA Smarties Global awards ’24-Hour Doctor’ earned the esteemed Best in Show award and the Gold award in Marketing Strategy: Brand Awareness category. The campaign picked up two more awards at the MMA Smarties APAC – Silvers in Brand Awareness and in Mobile Social.
PHD US also achieved success at the MMA Smarties North America. Their campaign ‘How to Get Rid of a Cold Sore’ for GSK Abreva won Bronze in the Marketing Objective: Mobile Search category.
For the full list of MMA Smarties Business Impact Index rankings, click here.