This story was first published on Campaign Asia- Pacific
PHD Hong Kong has been appointed to manage the media planning and buying for 2015 for fine watchmaker Audemars Piguet. Incumbent agency, Havas Media, held the account since mid-2013.
PHD UK also handles the account, which it won last August.
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of haute horlogerie, including a number of world firsts.
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