Merge | The Documentary

Last week PHD showcased their latest piece of Thought leadership in Australia. Merge | The Documentary.

(CEO Mark Coad at the Documentary Screening)

The documentary explored how the next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era that sounds like science fiction today. Devices will fade away, virtual environments will emerge and super-smart AI assistants will organize our lives and run our businesses. In this new world, our relationship with technology will change forever. We will, both virtually and biologically, Merge together.

Based on exclusive insights with inspirational business leaders, world renowned academics and pioneering researchers, Merge | The Documentary investigates key technologies such as artificial intelligence, virtual reality, mixed reality and biotechnology. As we head into a future in which humanity and technology become inextricably linked, these developments will dramatically change the relationship between advertisers and consumers forever.

Chief Strategy Officer, Stewart Gurney then explored what these trends mean for brands and marketeers and how we can turn these into opportunities. The event was rounded off with a Q&A session which was extremely informative due to the exclusivity of the event and lead to great discussions.

The event was hosted at Kings Cinema, Powerhouse museum.