PHD is excited to be in a probono partnership with not-for-profit organisation, The Pinnacle Foundation to launch their new brand identity. The Pinnacle Foundation provides sponsorship, mentoring and opportunities to young LGBTIQ+ Australians to assist them with realising their full potential and overcoming challenges arising from their identity.

PHD is responsible for the media planning and implementation of the campaign which places The Pinnacle Foundation scholars as the face of the campaign. The Pinnacle Foundation aims to raise $100,000 in donations which will go towards providing multi-year scholarships nationally to students aged between 17 and 26 at public higher education institutions. To donate to the cause click here.

Special shout out to Mani Marimuthu who has been the driving force behind executing this campaign.

The campaign launches on the 12th June.

Credits

Client: Julian De Bortoli, Chief Marketing Officer, The Pinnacle Foundation

Creative Agency: SDWM

Media Agency: PHD