Everything you need to know about what’s happening in media this week. Have fun reading and don’t be shy to reach out to us!
Facebook is developing technology to let users communicate using only their thoughts. Facebook has confirmed that it’s headquarters has been experimenting with mind- reading technology for several months. The goal is for people to be able to rapidly transcribe thoughts to allow them to privately send texts and emails in an instant.
Twitter unveiled a range of special emojis ahead of Sunday’s hugely anticipated Spanish football clash between Real Madrid and Barcelona
The El Clasico graphics include a delighted-looking Lionel Messi, a rather more stern-faced Cristiano Ronaldo and a half-and-half shirt sure to leave football purists aghast. Fans can activate them before and during the game by using the associated hashtags. Matches between the two giants of Spanish football generate over $40m in media value for sponsors, according to research by Nielsen Sports published by The Drum this week. “With social media adding over $5m in total value to sponsors, this shows just how critical a medium it has become,” said Max Barnett, Nielsen Sports’ head of digital.
New partnership makes Google Play Music the default on all Samsung devices, with double the storage capacity
Samsung and Google today announced a new partnership that will make Google Play Music the default music player and music service including on new Samsung phone and tablets worldwide, starting with the launch of the Galaxy S8 and S8+. The deal comes with an added bonus for Samsung users – they’ll be able to upload up to 100,000 of their own songs to Google Play Music for free.
In the ever bourgeoning mobile retail payments sector Mik Mak has found a way to stand out in a fun and creative way for Mobile shopping via Instagram and Snapchat. The new Millennial centric retail product is called Attach and serves as the middleman between a retailer’s daily story on a platform like Instagram and the actual product available for sale on the retailers msite. Attach smooths the transition from entertainment via the social platforms story to an informative minimercial about the product which has seen a direct sale conversion rate increase of up to 500% on Instagram for brands like GoPro and Dr.Brandt.
Danish brewer Carlsberg is looking to increase UK sales with the launch of ‘The Danish Way’ featuring actor Mads Mikkelsen.
From Fold7, the campaign is Carlsberg’s attempt to re-enter the UK market and tackle the long-term decline of lager in the region.
According to Marketing Week, beer volumes in the UK have been broadly flat since 2012. Lager in particular seems to be struggling, with volume sales falling from 3.18 billion litres in 2014 to an estimated 3.15 billion litres in 2015. The Danish Way sees Mikkelsen cycling through the streets of Copenhagen and questioning what makes Danes the happiest people in the world. It’s not nature or hygge, it’s Carlsberg. The UK campaign also features a partnership with Shazam for a Carlsberg glassware marketing push. Users of the music platform will be able to scan Carlsberg branding on touch points in pubs and retailers to win prizes throughout the UK.