Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings


In the past two weeks, the chief revenue officer of Insider Inc. said he’s had first-time conversations with many of the video and TV-buying groups at the agency holding companies. He said those talks are happening in part because BI started using Nielsen’s Digital Content Ratings to measure the size of its digital video audience.


WhatsApp enables Android users to watch Instagram, Youtube videos in-app


WhatsApp is reportedly working on a picture-in-picture video feature for Android. The messaging app has had an eventful 2018 as it has been launching and testing new features with high frequency. To recall, WhatsApp for iOS received PiP support earlier this year. The new feature that will arrive on Android devices, will let WhatsApp users play videos from Instagram and YouTube in a small window within the messaging app itself. It essentially means you will not need to go to Instagram or YouTube apps to view a video sent by a contact.


Eyes tell all for artificial intelligence — even your personality, new study finds


Eyes really do tell a story. Using machine learning, earlier this year scientists discovered a connection between people’s personalities and their eye movements. They then deployed artificial intelligence to track and analyze the eye movements of 42 students. They announced the results last week. Of course, the scientists found a correlation, because why wouldn’t AI figure out how predictable humans are?


PHD Ranked #6 in AFR’s Most Innovative Companies Review

PHD is proud to announce we made the top 10 of AFR’s most innovative companies list. Ranking at number 6 makes PHD Australia one of the most innovative companies across Australia and New Zealand.

The list is based on a rigorous assessment process managed by Australia’s innovation consultancy, Inventium, in conjunction with a panel of industry expert judges. The assessment measures a top innovation implemented in the past 12 months.


Six things I learned during my Internship at PHD Australia

Kate O’Loughlin, an Intern in this years PHD Internship Program, speaks about her experience.

  1. You don’t fetch coffee

Having been swept up into the office assistant role in previous internships and spending my time setting up boardrooms or getting people coffee rather than actually LEARNING anything, I was pleasantly surprised that my experience at PHD was quite the opposite.