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November 16 2018

This Week in Media

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What the Honey Badger taught me about mental health


Chloe and honey badger

This week, I was fortunate enough to meet Aussie rugby legend, Nick Cummins, aka The Honey Badger at our most recent PHD Inspo breakfast. Throughout the series, we’ve been really lucky to welcome some amazing speakers including, Kate Richie, Amanda Keller and Lucy Zelic who have each drawn massive crowds. However, I’ve never seen such an excited audience of dressed up (with full makeup on) PHD’ers.

Seven Bends Rules with MKR Double Shot


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In a season on TV network upfronts, notable for its lack of surprises, one key question has been on the lips of media buyers and other observers; is 7 at risk of killing the networks “golden goose”? The golden goose is of course My Kitchen Rules.


Adobe completes acquisition of Marketo


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Adobe has completed its US$4.75 billion acquisition of Marketo first announced in September. The acquisition aspires to combine the benefits of Adobe Experience Cloud’s analytics, personalisation and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology.

Under the deal, Marketo’s Engagement Platform will become part of Adobe Marketing Cloud. The B2B platform drives business growth by personalising complex buyer journeys and aligning marketing and sales teams across every channel.


Roy Morgan: Digital News Sites Up 2.4%, While 35% Of Aussies Still Buy The Newspaper

Over 15.9 million, or 78.2 per cent, of Australians aged 14-plus now read or access newspapers in an average seven day period via print or online (website or app) platforms, an increase of 2.4 per cent from a year ago.

Four of Australia’s leading mastheads have grown their cross-platform audiences, with national mastheads The Australian and Australian Financial Review (AFR) and leading Fairfax mastheads the Sydney Morning Herald and Melbourne’s The Age all growing their cross-platform audiences over the past year.


Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities


Pinterest has announced a new carousel ad format, which enables advertisers to include up to five images within one ad “to tell great stories on Pinterest.” the new Pin carousels look like normal Pins within the main feed, but with a series of grey dots underneath, signifying that there are multiple images within it. You can scroll through those images within the stream, or you can click onto the Pin and swipe across to see the full images.


Volkswagen drivers can unlock their cars with Siri


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Fumbling for your keys is no fun.Volkswagen has introduced Siri integration on its Car-Net app, allowing owners to unlock and lock their cars with a voice command. It works with Apple devices on iOS 12, and once you’re logged into the Car-Net app, you can simply say, “Hey Siri, unlock my car,” to do just that.

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