Everything you need to know about what went down in media this week. Have fun reading and don’t be shy to reach out to us!
Mobile exchange Australian Premium Exchange (APEX) has entered into a partnership with Qantas Loyalty’s Red Planet to offer advertisers access to data derived from its Qantas Frequent Flyer program.
APEX – a joint-venture between Fairfax Media and Nine and powered by AppNexus – will see the publisher alliance “enrich its premium advertising inventory” by combining data from QFF as well as other sources to offer “high quality, audience segments at scale”.
Red Planet – which launched in September 2014 – will provide APEX with de-identified consumer data such as attitudes, behaviours, demographics, interests and transactional data, and includes travel and general spending insights from the Qantas Loyalty portfolio.
An increase in the use of drones for agricultural purposes has been fueled by a drop in product prices and amendments to the strict laws surrounding this technology. More farmers in WA are incorporating traditional farming methods with drones, as they allow for instant feedback. Some of the tasks being conducted include checking crops or surveying steep terrain.
Starting today, the drive for autonomy is called Waymo, a standalone company under the Alphabet corporate umbrella. And that means it’s time to take the technology to market. “We’re a self-driving car company with a mission to make it safe and easy for people and things to get around,” says Waymo CEO John Krafcik.
Freeview’s hybrid TV service FreeviewPlus has notched up strong growth in 2016, with the most recent figures showing household penetration has risen to 20 per cent – double the figure released earlier this year.
Tinder and Apple are joining forces to bring swiping for dates to the family room. All you need to do is swipe using the Apple TV remote’s trackpad. To use the app, TV daters must already have an active Tinder account, and there’s no way to edit profiles or chat with matches on the big screen. The more personal aspects of the service remain tied to users’ phones. Tindering as a family could turn into the season’s hot new game night activity.