Everything you need to know about what went down in media this week. Have fun reading and don’t be shy to reach out to us!

 

Melbourne commuters play catch with digital dog in outdoor campaign by GPY&R

Melbourne train travelers were given the chance to play fetch with a digital dog last week as part of a new out-of-home campaign for The Lost Dogs’ Home by GPY&R Melbourne. Created by GPY&R Melbourne, ‘Wait with a Mate’ uses a digital Citylight from JCDecaux, allowing commuters to play fetch a with virtual dog and receive a real ball with adoption information after playing the game.

 

7-Eleven beats Google and Amazon to the first regular commercial drone delivery service in the U.S

Amazon’s drone delivery was in the U.K. countryside. The 7-Eleven drone delivery service, on the other hand, is in Reno, a populated urban and suburban area, which poses a potentially more complex set of challenges.

 

The IAB sets viewability benchmarks

The Interactive Advertising Bureau has determined their POV on viewability measurement, however they have also stated that the space too complex to rely on a single measurement. Data will be collated by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat, who collaborated to provide industry data. It will be published every six months. Benchmarks set for the industry in the white paper require a total of 55.2% viewable on desktop and 54.3% on mobile. Viewability benchmarks on programmatic ads is significantly lower, with desktop benchmarks set at 44.9% and mobile on 45%.

 

By 2020, More Marketers Will Become Leaders Of Nonprofits

While a lot has been written about CMOs, little is known about CMOs within the nonprofit arena. Kimberly Whitler happened to be talking to Matthew Boyle, the CMO for AAFCPAs, a CPA firm that specializes in helping nonprofits, when he suggested that CMOs are poised to take over the Executive Director (i.e., similar to CEOs in the for-profit world) roles of nonprofits.