The newly won account encompasses all AFL activity and campaigns and is effective immediately. The account had been held by Dentsu\u2019s Vizeum for the past two years.<\/p>\n
AFL\u2019s new business will be led by group business director Kathryn Weatherlake who commented: \u201cThe AFL is an iconic Australian brand and offers the opportunity to do game-changing work. I am incredibly excited to lead the Australian team.\u201d<\/p>\n
AFL head of audiences, products and\u00a0innovation, David Stevenson said: \u201cWe congratulate PHD on winning a competitive tender process and look forward to working with them as they\u2019ve illustrated an ability to help us deliver on our long-term ambitions, and their approach should prove a great fit for the AFL.\u201d<\/p>\n
Mark Jarrett, managing director, PHD Australia added: \u201cWe\u2019re incredibly excited to be partnering with the AFL. This latest appointment is a testament to our Melbourne office\u2019s continued success since launching just seven years ago.\u00a0 We look forward to making a valued contribution to the continued growth of AFL.\u201d<\/p>\n
PHD\u2019s client portfolio also includes CUB, ANZ Bank, Unilever, Volkswagen Group, Google and PepsiCo.<\/p>\n