{"id":21720,"date":"2019-02-21T11:34:03","date_gmt":"2019-02-21T11:34:03","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/australia\/this-week-in-digital-165\/"},"modified":"2021-11-24T11:17:30","modified_gmt":"2021-11-24T11:17:30","slug":"this-week-in-digital-165","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/australia\/this-week-in-digital-165\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>The societal impact of social media is once again in focus in the wake of the\u00a0<a href=\"https:\/\/mashable.com\/article\/facebook-google-cairncross-report\/?europe=true&amp;utm_campaign=FEED+BLAST-Mashable+Top+Stories+SemiWeekly-20190212T170000%2B0000&amp;utm_source=newsletter#Y__2rE0VvPqY\" target=\"_blank\" rel=\"noopener\">Cairncross Review<\/a>, a report on the UK news industry providing regulators with recommendations for the future. Facebook\u2019s user policies continue to be questioned, as\u00a0<a href=\"https:\/\/www.bbc.co.uk\/news\/technology-47255380\" target=\"_blank\" rel=\"noopener\">UK MPs set their sights on regulation of the platform<\/a>; while Twitter makes strides to increase trust and combat misinformation with functionality to\u00a0<a href=\"https:\/\/www.recode.net\/2019\/2\/14\/18225332\/twitter-clarification-feature-edit-tweets-jack-dorsey-goldman-sachs\" target=\"_blank\" rel=\"noopener\">clarify your opinions<\/a>.<\/h5>\n<h5><strong>HEADLINES<\/strong><\/h5>\n<ul>\n<li>Twitter is launching new\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/02\/14\/twitter-camera\/\" target=\"_blank\" rel=\"noopener\">camera capabilities<\/a>, as well as building \u2018<a href=\"https:\/\/blog.twitter.com\/en_us\/a\/2013\/twitter-alerts-critical-information-when-you-need-it-most.html\" target=\"_blank\" rel=\"noopener\">Alerts\u2019 for organisations<\/a>.<\/li>\n<li>Facebook is penalising posts that\u00a0<a href=\"https:\/\/newsroom.fb.com\/news\/2017\/12\/news-feed-fyi-fighting-engagement-bait-on-facebook\/\" target=\"_blank\" rel=\"noopener\">include engagement bait<\/a>, and is also launching a\u00a0<a href=\"https:\/\/www.adweek.com\/digital\/facebook-is-bringing-some-of-its-monetization-options-for-video-creators-to-europe\/\" target=\"_blank\" rel=\"noopener\">Brand Collaborations Manager<\/a>\u00a0in the U.K. and key European markets to connect brands with creators.<\/li>\n<li><a href=\"https:\/\/venturebeat.com\/2019\/02\/14\/amazon-introduces-moments-marketing-tool-for-mobile-games-and-apps\/\" target=\"_blank\" rel=\"noopener\">Amazon launches Moments<\/a>,\u00a0a cost-per-action incentivisation scheme to help advertisers drive and reward loyalty.<\/li>\n<\/ul>\n<h5><strong>INSIGHTS<\/strong><\/h5>\n<ul>\n<li>Familiarise yourself with these\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-stats\" target=\"_blank\" rel=\"noopener\">51 YouTube statistics<\/a>\u00a0every marketer should know.<\/li>\n<li>Here are 10 ways that\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2019\/02\/17\/10-ways-ai-machine-learning-are-revolutionizing-omnichannel\/#346cc9481181\" target=\"_blank\" rel=\"noopener\">AI and Machine Learning can be used in omnichannel<\/a>.<\/li>\n<li>Take a look at this wrap-up of all of the\u00a0<a href=\"https:\/\/info.quintly.com\/facebook-study\/view?submissionGuid=9ba9cf80-27ba-44e0-b79f-d1cd78757e60\" target=\"_blank\" rel=\"noopener\">key Facebook page publisher statistics<\/a>\u00a0from across 2018.<\/li>\n<\/ul>\n<h5><strong>COOL<\/strong><\/h5>\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/lelalondon\/2019\/02\/13\/lego-and-snapchat-just-opened-a-clothing-store-with-no-clothes-in-it\/?fbclid=IwAR0noX8-QTKUuui4GtsQfmWb8O2u_AZCMEdaj8E45aBIu-Y8S5OTBKHoX1c#7950ff667435\" target=\"_blank\" rel=\"noopener\">LEGO have partnered with Snapchat<\/a>\u00a0to launch their new clothing range, creating a store with no clothes in it.<\/li>\n<li>This tool has been dubbed the\u00a0<a href=\"https:\/\/tokimeki-unfollow.glitch.me\/\" target=\"_blank\" rel=\"noopener\">\u2018Marie Kondo\u2019 for your Twitter feed,<\/a>\u00a0cleaning up your timeline.<\/li>\n<li>McDonald&#8217;s pokes fun at high-end fashion with this\u00a0<a href=\"https:\/\/www.highsnobiety.com\/p\/mcdonalds-balenciaga-fry-carton-shoe\/\" target=\"_blank\" rel=\"noopener\">cheeky post<\/a>.<\/li>\n<\/ul>\n<h5><strong>DEEP READS<\/strong><\/h5>\n<ul>\n<li>How did Facebook teach Portal to\u00a0<a href=\"https:\/\/www.digitaltrends.com\/cool-tech\/inside-facebook-portal-smart-speaker-ai\/\" target=\"_blank\" rel=\"noopener\">think like a Hollywood director<\/a>?<\/li>\n<li>Not-for-profit research company\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/02\/17\/openai-text-generator-dangerous\/\" target=\"_blank\" rel=\"noopener\">OpenAI has developed a text generator so good that it\u2019s withholding a release,<\/a>\u00a0through fear of potential misuse.<\/li>\n<li>Closing the gap between hype and reality for\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/nikkibaird\/2019\/02\/17\/retail-ai-death-by-a-thousand-cuts\/#16ad2954131c\" target=\"_blank\" rel=\"noopener\">Retail AI<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The societal impact of social media is once again in focus in the wake of the\u00a0Cairncross Review, a report on the UK news industry providing regulators with recommendations for the future. Facebook\u2019s user policies continue to be questioned, as\u00a0UK MPs set their sights on regulation of the platform; while Twitter makes strides to increase trust [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[493],"tags":[],"class_list":["post-21720","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/21720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/comments?post=21720"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/21720\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/media?parent=21720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/categories?post=21720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/tags?post=21720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}