{"id":22053,"date":"2019-10-24T05:17:08","date_gmt":"2019-10-24T04:17:08","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/australia\/?p=22053"},"modified":"2021-11-24T11:06:16","modified_gmt":"2021-11-24T11:06:16","slug":"volkswagen-touareg-and-phd-look-to-redefine-what-we-deem-necessary","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/australia\/volkswagen-touareg-and-phd-look-to-redefine-what-we-deem-necessary\/","title":{"rendered":"Volkswagen Touareg And PHD Look To Redefine What We Deem Necessary"},"content":{"rendered":"<div class=\"ad ad-300x250  ad-rotation auto-rotate owl-nav-rotate\">\n<div id=\"acm-ad-tag-div-gpt-ad-23213-1\" data-google-query-id=\"CNiom_6w2eMCFdcTaAodG4gE7A\">\n<p><img decoding=\"async\" src=\"https:\/\/asset-cdn.campaignbrief.com\/wp-content\/uploads\/2019\/10\/23101334\/Screen-Shot-2019-10-23-at-7.13.17-am.png\" alt=\"Volkswagen Touareg redefines what we deem necessary in branded content series via PHD\" \/><\/p>\n<p class=\"lead\">To launch the new Touareg, Volkswagen has partnered with BBC Global News\u2019 content marketing division, BBC StoryWorks, in a branded content series exploring new and emerging standards of luxury.<\/p>\n<p>The series titled \u2018Necessary Perspectives\u2019 interviews pioneering creatives and entrepreneurs who are evolving standards of luxury across design and technology.<\/p>\n<p>PHD business director, Kyle McSweeney: \u201cWe\u2019re excited to work with the BBC to showcase the exceptional design and technology of the new Touareg.<\/p>\n<p>\u201cBeing able to draw on parallel insights from Australia\u2019s best design, innovation and technology thinkers has helped cement Touareg as a class leading luxury SUV worth considering.\u201d<\/p>\n<p>The series forms part of a larger campaign created by PHD and DDB exploring how our standards of luxury are always evolving and positioning the new Touareg as the \u2018New Necessary\u2019.<\/p>\n<p>BBC StoryWorks senior content strategist, Bree Fedele commented: \u201cThe insight-led nature of PHD\u2019s brief complemented our own deep understanding of our audience and allowed us to marry the two to create a springboard for how we would bring the \u201cNew Necessary\u201d story to life.<\/p>\n<p>\u201cRecognising that luxury is in the eye of the beholder, we sought a range of different perspectives from creatives and entrepreneurs who are inspiring a new standard of luxury.\u201d<\/p>\n<p>Fedele added:\u201dOur branded content series Necessary Perspectives is a reflection of our audience\u2019s interest in design &amp; technology; two pillars that really speak to those looking for a distinctly premium experience.\u201d<\/p>\n<p><strong>Camapaign Credits:<\/strong><\/p>\n<p>Julie Scarff \u2013 Brand Manager SUV \u2013 Volkswagen<\/p>\n<p>Kyle McSweeney \u2013 Volkswagen Business Director \u2013 PHD<\/p>\n<p>Mitchell Long \u2013 Head of Strategy \u2013 PHD<\/p>\n<p>Bree Fedele \u2013 Senior Content Strategist BBC<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.bandt.com.au\/volkswagen-touareg-phd-look-redefine-deem-necessary\/\">Article originally posted on B&amp;T<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To launch the new Touareg, Volkswagen has partnered with BBC Global News\u2019 content marketing division, BBC StoryWorks, in a branded content series exploring new and emerging standards of luxury. The series titled \u2018Necessary Perspectives\u2019 interviews pioneering creatives and entrepreneurs who are evolving standards of luxury across design and technology. PHD business director, Kyle McSweeney: \u201cWe\u2019re [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[493,503,498],"tags":[1724,1725,658,627,1723,448],"class_list":["post-22053","post","type-post","status-publish","format-standard","hentry","category-news","category-phd-in-the-press","category-the-work","tag-bbc","tag-necessary-perspectives","tag-phd-australia","tag-phd-media","tag-touareg","tag-volkswagen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/comments?post=22053"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/media?parent=22053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/categories?post=22053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/tags?post=22053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}