Former research and marketing manager for OzTAM, Lillian Zrim, has joined media agency PHD in the role of head of research.<\/p>\n
Zrim will be responsible for leading the Omnicom Media Group agency\u2019s research division, evaluating campaign effectiveness, and working on custom research projects for clients.<\/p>\n
\u201cWe are thrilled to have Lillian join the team. I have no doubt that her wealth of experience, impressive track record of producing innovative work, and her passion for research will deliver valuable insights for our clients and planning teams,\u201d said managing director Lucy Formosa Morgan, to whom Zrim will report.<\/p>\n
Formosa Morgan was jointly promoted to the MD role last month, after predecessor\u00a0Mark Jarrett was appointed as chief executive\u00a0to fill the vacancy left by\u00a0Mark Coad, now CEO of IPG Mediabrands.<\/p>\n
Zrim spent more than two years at OzTAM, after a short stint as Bohemia\u2019s strategy manager. Before that, she held various roles at Nielsen.<\/p>\n
\u201cPHD has wide respect from clients and industry peers and an outstanding reputation for its people and culture, so of course, I\u2019m excited to be joining the team,\u201d she said.<\/p>\n
\u201cI\u2019m looking forward to being part of PHD\u2019s growth story and exercising my passion for research and our media industry.\u201d<\/p>\n