In a series of four individual Facebook live streams, Continental is partnering with well-known comedians to bring entertainment and cooking inspiration to Aussies.<\/p>\n
The campaign, devised by PHD Content, will see four Aussie comedians, Susie Youseff, Dave \u201cHughesy\u201d Hughes, Denise Scott, and Tommy Little bring laughter into Aussie homes while cooking with Continental products. PHD will leverage the platform\u2019s audience reach and interact in real time with those watching through live reactions and comments.<\/p>\n
\u201cOur work in insights identified that while navigating the uncharted waters of our new lives, with so many spending more and more time in their house, it\u2019s easy for cooking to become another daily struggle. Continental partnered with PHD to show how easy it is for people to create delicious and amazing meals with their products at home. Bringing this insight to life through creativity, we aim to demonstrate how cooking can be made easy, by live streaming leading comics with no professional cooking experience whatsoever, attempting to make a meal in their own kitchens. What could go wrong?\u201d said PHD Content senior content manager\u00a0Jack Monro.<\/p>\n
PHD Content\u2019s remit with Continental includes the development and execution of an effective communications strategy and accompanying content, with media planning and buying across traditional channels, programmatic and paid search completed by PHD\u2019s Unilever team.<\/p>\n
\u201cWe were inspired by PHD\u2019s insights and their approach at bringing this to life. In these challenging times, it\u2019s more important than ever that we stay connected and try to help people overcome obstacles that once were not. We\u2019re excited to see what the comedian \u2018chefs\u2019 will cook up and hope to bring some fun and lighthearted entertainment into all Aussie households,\u201d said Foods head of marketing Jennifer Turnbull.<\/p>\n
The first live stream featured Susie Youseff cooking zucchini, spinach & quinoa fritters, and the second saw Dave \u201cHughesy\u201d Hughes take on Mexican Fiesta Vege Soup. The next live stream will be on Monday, 15th June, at 7:00 pm, featuring Denise Scott on Continental\u2019s Facebook page.<\/p>\n
Originally posted on B&T<\/p>\n","protected":false},"excerpt":{"rendered":"
In a series of four individual Facebook live streams, Continental is partnering with well-known comedians to bring entertainment and cooking inspiration to Aussies. The campaign, devised by PHD Content, will see four Aussie comedians, Susie Youseff, Dave \u201cHughesy\u201d Hughes, Denise Scott, and Tommy Little bring laughter into Aussie homes while cooking with Continental products. PHD […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[493],"tags":[517,1922,1923,658,547,627],"class_list":["post-22264","post","type-post","status-publish","format-standard","hentry","category-news","tag-content","tag-continental","tag-cooking","tag-phd-australia","tag-phd-content","tag-phd-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/comments?post=22264"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/media?parent=22264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/categories?post=22264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/tags?post=22264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}