{"id":22803,"date":"2021-03-22T03:16:28","date_gmt":"2021-03-22T03:16:28","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/australia\/?p=22803"},"modified":"2021-03-22T03:16:28","modified_gmt":"2021-03-22T03:16:28","slug":"phd-ceo-mark-jarrett-talks-brisbane-launch","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/australia\/phd-ceo-mark-jarrett-talks-brisbane-launch\/","title":{"rendered":"PHD CEO Mark Jarrett Talks Brisbane Launch"},"content":{"rendered":"<div class=\"node-display-intro\">\n<p>PHD is opening a Brisbane office to service national clients operating in Queensland and serve as a hub for regional business opportunities.<\/p>\n<\/div>\n<div class=\"node-display-content full-content\">\n<div class=\"paragraph paragraph--type--text paragraph--view-mode--default cmp-wrapper\">\n<div class=\"row no-gutters\">\n<div class=\"col-12\">\n<div class=\"richtext\">\n<p><strong>\u00a0What you need to know:<\/strong><\/p>\n<ul>\n<li>Omnicom-owned PHD is set to open a new office in Brisbane\u00a0at 200 Adelaide Street.<\/li>\n<li>Agency currently servicing\u00a0national clients with Queensland operations while prospecting for Brisbane-based brands.<\/li>\n<\/ul>\n<p><strong>Healthy competition<\/strong><\/p>\n<p>Omnicom-owned media agency PHD has opened a new office in Brisbane, located at 200 Adelaide Street.<\/p>\n<p>The offices are shared with sister agency OMD and will primarily be led by the national executive team as PHD begins prospecting local clients, with a new MD expected to be announced once the agency\u00a0secures its first major state-based brand.<\/p>\n<p>PHD planned to ramp up local operations\u00a0last year, but shelved plans due to Covid.<\/p>\n<p>\u201cWith the country opening back up, now seems like a great time to explore growth opportunities in Brisbane,&#8221; PHD CEO Mark Jarrett told\u00a0<em>Mi3.<\/em><\/p>\n<p><em>&#8220;<\/em>The Brisbane market is full of challenger brands that we believe PHD would be a great fit for and we look forward to bringing our offering to the market and hopefully some of those brands.\u201d<\/p>\n<p>PHD has also begun engaging local media owners and publishers, hosting industry drinks for the office in Brisbane last week.<\/p>\n<p>PHD will also be competing with other holding group agencies including Carat, MediaCom,\u00a0<u><a href=\"https:\/\/www.mi-3.com.au\/15-02-2021\/another-ikonic-agency-merger-wpp-aunz-fold-ikon-akqa-create-completely-digitally\" target=\"_blank\" rel=\"noopener\">AKQA Media (formerly Ikon)<\/a><\/u>, Wavemaker, Zenith and Starcom.<\/p>\n<p>Major brands operating out of the state include Flight Centre, Super Retail Group (owner of Rebel Sports, BCF and Super Cheap Auto), The Coffee Club, Domino&#8217;s Pizza, Auto &amp; General Insurance, Queensland Government and Tourism and Events Queensland.<\/p>\n<p><a href=\"https:\/\/www.mi-3.com.au\/15-03-2021\/phd-enters-brisbane-market-begins-hunt-state-based-clients\"><em>Originally posted on Mi3.<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PHD is opening a Brisbane office to service national clients operating in Queensland and serve as a hub for regional business opportunities. \u00a0What you need to know: Omnicom-owned PHD is set to open a new office in Brisbane\u00a0at 200 Adelaide Street. Agency currently servicing\u00a0national clients with Queensland operations while prospecting for Brisbane-based brands. Healthy competition [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[489,493,503],"tags":[1962,1961,759,41],"class_list":["post-22803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-news","category-phd-in-the-press","tag-brisbane","tag-ceo","tag-mark-jarrett","tag-new-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/comments?post=22803"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/posts\/22803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/media?parent=22803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/categories?post=22803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/australia\/wp-json\/wp\/v2\/tags?post=22803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}