{"id":19724,"date":"2019-02-28T18:26:20","date_gmt":"2019-02-28T17:26:20","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/austria\/this-week-in-digital-166\/"},"modified":"2021-09-22T17:30:34","modified_gmt":"2021-09-22T16:30:34","slug":"this-week-in-digital-166","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/austria\/this-week-in-digital-166\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>Hopefully you all caught a glimpse of the 2019 Oscars, where Netflix\u2019s\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/02\/24\/netflix-roma-oscars\/\" target=\"_blank\" rel=\"noopener\">original production <em>Roma<\/em><\/a><em>\u00a0<\/em>won three Academy Awards. This week we&#8217;re also seeing some great new tech emerging from\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/mwc2019?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag\" target=\"_blank\" rel=\"noopener\">MWC Barcelona<\/a>\u00a0\u2013 more of that below.<\/h5>\n<h5>HEADLINES<\/h5>\n<ul>\n<li>Google had a key spot at the Oscars with a new ad promoting Google Home. It recreated some scenes from past movies that would have changed the course of the film had &#8216;Hey, Google&#8217; been used.\u00a0<a href=\"https:\/\/www.thedrum.com\/news\/2019\/02\/23\/google-alters-scenes-hit-movies-promote-google-assistant-during-oscars\" target=\"_blank\" rel=\"noopener\">Watch here<\/a>.<\/li>\n<li>Facebook wants to make a virtual assistant that is smarter than Alexa and Siri and have announced a partnership with Intel to\u00a0<a href=\"https:\/\/www.cnbc.com\/2019\/02\/19\/facebook-wants-to-build-an-assistant-smarter-than-siri-alexa-report.html\" target=\"_blank\" rel=\"noopener\">help build this<\/a>.<\/li>\n<li>Biddable ads are reportedly\u00a0<a href=\"https:\/\/www.adweek.com\/programmatic\/biddable-ads-are-coming-to-tiktok-opening-up-the-popular-platform-to-more-marketers\/\" target=\"_blank\" rel=\"noopener\">coming to Tik Tok<\/a>\u00a0in the US, which will open up opportunities for key advertisers who could reach a valuable audience on this trending app. This should also mean that it will open across the globe to other markets and brands.<\/li>\n<\/ul>\n<h5>INSIGHTS<\/h5>\n<ul>\n<li>61% of internet global ad spend was spent with Google and Facebook according to the latest Global WARC results \u2013 check out the\u00a0<a href=\"\/content.warc.com\/read-warc-data-global-ad-trends-report-excerpt-on-the-adspend-outlook%20highlights%20here\" target=\"_blank\" rel=\"noopener\">highlights here<\/a>.<\/li>\n<li>Snapchat study\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/blog\/uk-apposphere-how-the-apps-you-use-impact-your-daily-life-and-emotions\" target=\"_blank\" rel=\"noopener\">\u2018Apposphere\u2019<\/a>\u00a0shows how the apps you use impact how you feel.<\/li>\n<li>A must-read from Ste Davies:\u00a0<a href=\"https:\/\/www.stedavies.com\/social-media-algorithms-guide\/\" target=\"_blank\" rel=\"noopener\">\u2018Decoding The Social Media Algorithms In 2019: The Ultimate Guide\u2019<\/a>.<\/li>\n<\/ul>\n<h5>COOL<\/h5>\n<ul>\n<li>A favourite from #MWC19 so far is the unveiling of foldable smartphones from <a href=\"https:\/\/www.theverge.com\/2019\/2\/25\/18239413\/samsung-galaxy-fold-folding-phone-video-features\" target=\"_blank\" rel=\"noopener\">Samsung<\/a>,\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/2\/24\/18238269\/huawei-foldable-phone-mate-x-price-release-date-specs-mwc-2019\" target=\"_blank\" rel=\"noopener\">Huawei<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.theverge.com\/circuitbreaker\/2019\/2\/25\/18239353\/oppo-foldable-phone-prototype-huawei-mate-x\" target=\"_blank\" rel=\"noopener\">Oppo<\/a>. This canvas could offer some fun advertising opportunities, so definitely one to watch.<\/li>\n<li>MTV is launching a weekly quiz show commissioned by Facebook Watch called\u00a0<a href=\"https:\/\/digiday.com\/media\/mtv-rolls-facebook-watch-quiz-show\/\" target=\"_blank\" rel=\"noopener\">MTV Stax<\/a>, which gives viewers the opportunity to answer 10 questions for a cash prize.<\/li>\n<li>Instagram has some new developments arriving, including a\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-working-on-new-updates-for-igtv-public-collections\/549034\/\" target=\"_blank\" rel=\"noopener\">new layout for IGTV<\/a>,\u00a0 improved search capabilities and making Collections public.<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>How to ace customer service: a\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/micahsolomon\/2018\/12\/29\/how-tumi-transformed-its-customer-service-to-be-as-bulletproof-as-its-luggage\/#36de206450e5\" target=\"_blank\" rel=\"noopener\">deep dive<\/a>\u00a0on luggage brand Tumi\u2019s transformation.<\/li>\n<li><a href=\"https:\/\/www.wired.com\/story\/soothing-promise-our-own-artisanal-internet\/\" target=\"_blank\" rel=\"noopener\">A point of view<\/a>\u00a0on what our future looks like with social media and how we change our consumption of it.<\/li>\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/21-instagram-facts-that-all-ecommerce-businesses-should-know-infographic\/548064\/\" target=\"_blank\" rel=\"noopener\">21 facts<\/a>\u00a0about Instagram that all eCommerce brands should know.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hopefully you all caught a glimpse of the 2019 Oscars, where Netflix\u2019s\u00a0original production Roma\u00a0won three Academy Awards. This week we&#8217;re also seeing some great new tech emerging from\u00a0MWC Barcelona\u00a0\u2013 more of that below. HEADLINES Google had a key spot at the Oscars with a new ad promoting Google Home. It recreated some scenes from past [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[492],"tags":[],"class_list":["post-19724","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/posts\/19724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/comments?post=19724"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/posts\/19724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/media?parent=19724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/categories?post=19724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/austria\/wp-json\/wp\/v2\/tags?post=19724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}