This week, we’re back with Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part-two of this Media Weekly special, Jo-ann is going to be talking about the joys of brand and influencer partnerships, and why brands should get involved in this space
Listen as we discuss:
- The playbook for getting brand partnerships right
- How to mitigate the risks of getting them wrong
- What’s next in this space
