{"id":19847,"date":"2019-02-12T16:54:41","date_gmt":"2019-02-12T15:54:41","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/bulgaria\/this-week-in-digital-164\/"},"modified":"2021-09-22T17:31:22","modified_gmt":"2021-09-22T16:31:22","slug":"this-week-in-digital-164","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/bulgaria\/this-week-in-digital-164\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>Last week saw the celebration of Chinese New Year (we&#8217;re now in the Year of the Pig) and social conversation shows how much the event has truly become\u00a0<a href=\"https:\/\/www.talkwalker.com\/blog\/best-chinese-new-year-marketing-campaigns\" target=\"_blank\" rel=\"noopener\">a global phenomenon<\/a>.\u00a0 The pig emoji has never seen so much action.\u00a0&#x1f437;<\/h5>\n<h5>HEADLINES<\/h5>\n<ul>\n<li>Twitter has announced its\u00a0<a href=\"https:\/\/www.campaignlive.co.uk\/article\/twitter-reports-23-rise-q4-ad-revenues-first-full-year-profit\/1525159\" target=\"_blank\" rel=\"noopener\">first full year of profit<\/a>, with much of the success being put down to the growth of video ad revenue.<\/li>\n<li>From February 28th users on Facebook will be able to\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/02\/06\/why-am-i-seeing-this-ad\/\" target=\"_blank\" rel=\"noopener\">see who uploaded their data<\/a>\u00a0for ad targeting.<\/li>\n<li><a href=\"https:\/\/www.digitaltrends.com\/music\/spotify-ad-blockers-termination\/\" target=\"_blank\" rel=\"noopener\">Spotify could terminate<\/a>\u00a0the accounts of listeners using ad blockers.<\/li>\n<li>Dating sites\u00a0\u2013 most recently OkCupid \u2013 <a href=\"https:\/\/www.pymnts.com\/news\/security-and-risk\/2019\/okcupid-user-accounts-hacked\/\" target=\"_blank\" rel=\"noopener\">continue to be a target<\/a> for hackers looking to steal personal information.<\/li>\n<\/ul>\n<h5>INSIGHTS<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.ebiquity.com\/news-insights\/research\/is-tv-approaching-a-tipping-point-for-reach\/\" target=\"_blank\" rel=\"noopener\">70% of UK streaming video users<\/a>\u00a0are weekly Netflix users, a new report by Ebiquity suggests.<\/li>\n<li>84% of Fortune 500 and Inc. 500 CEOs agree that\u00a0<a href=\"https:\/\/www.umassd.edu\/cmr\/social-media-research\/2019-inc-500\/#d.en.1676011\" target=\"_blank\" rel=\"noopener\">being active on social media<\/a>\u00a0is essential for business success.<\/li>\n<li>Sysomos has pulled together its\u00a0<a href=\"https:\/\/sysomos.com\/resources\/social-trends-2019\/\" target=\"_blank\" rel=\"noopener\">social media predictions<\/a>\u00a0for 2019.<\/li>\n<\/ul>\n<h5>COOL<\/h5>\n<ul>\n<li>Burger King went on a\u00a0<a href=\"https:\/\/www.business2community.com\/social-media\/the-brilliance-of-burger-kings-social-media-campaign-and-what-we-can-learn-from-it-02166941\" target=\"_blank\" rel=\"noopener\">Twitter liking spree<\/a>\u00a0of tweets from eight years ago.<\/li>\n<li>Facebook has\u00a0<a href=\"https:\/\/www.thedrum.com\/news\/2019\/02\/10\/facebook-strikes-cinema-ticket-deal-with-odeon\" target=\"_blank\" rel=\"noopener\">teamed up with ODEON<\/a>\u00a0to allow users the ability to buy cinema tickets within the platform.<\/li>\n<li>Marvel Studios\u00a0has taken the internet <a href=\"https:\/\/hypebeast.com\/2019\/2\/marvel-studios-captain-marvel-90s-design-themed-website\" target=\"_blank\" rel=\"noopener\">back to the &#8217;90s<\/a> to promote the upcoming Captain Marvel movie.<\/li>\n<li>Big smiley face.\u00a0 Here are the\u00a0<a href=\"https:\/\/www.itsnicethat.com\/news\/apple-new-emoji-digital-070219\" target=\"_blank\" rel=\"noopener\">230 new emojis<\/a>\u00a0due in 2019.<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>Researchers at IBM and MIT have developed a new technique called GAN Dissection to\u00a0<a href=\"https:\/\/bdtechtalks.com\/2019\/02\/04\/explainable-ai-gan-dissection-ibm-mit\/\" target=\"_blank\" rel=\"noopener\">help achieve \u2018explainable AI\u2019<\/a>.<\/li>\n<li>Do we really\u00a0<a href=\"https:\/\/meltingasphalt.com\/ads-dont-work-that-way\/\" target=\"_blank\" rel=\"noopener\">understand how ads work<\/a>, and is personalisation really the answer?<\/li>\n<li>Here&#8217;s how autonomous cars\u00a0are <a href=\"https:\/\/techcrunch.com\/2019\/02\/07\/autonomous-cars-driving-reinvention-of-ip-protection\/\" target=\"_blank\" rel=\"noopener\">driving the reinvention<\/a> of Intellectual Property protection.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Last week saw the celebration of Chinese New Year (we&#8217;re now in the Year of the Pig) and social conversation shows how much the event has truly become\u00a0a global phenomenon.\u00a0 The pig emoji has never seen so much action.\u00a0&#x1f437; HEADLINES Twitter has announced its\u00a0first full year of profit, with much of the success being put [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-19847","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/posts\/19847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/comments?post=19847"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/posts\/19847\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/media?parent=19847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/categories?post=19847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/bulgaria\/wp-json\/wp\/v2\/tags?post=19847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}