Originally published on Mumbrella Asia.
From unethical practices to outright copyright infringement, Trinity P3 unveiled some of the worst examples of client and agency behaviour from across the Asia-Pacific region.
At Mumbrella Asia’s event in November, PHD APAC chief executive officer Susana Tsui said: “Joking aside, why has the creative director a side project that he hasn’t declared? That’s normally mandatory. Not being transparent with the client is absolutely unfair.”
Read the full article here.