With the sharp decline in ad revenue being generated by print magazines, Condé Nast has been among the companies to take a hit, recently announcing its decision to entertain offers for three of their publications: Brides, Golf Digest and W, partly on the recommendation of Boston Consulting Group.

The New York Times caught up with John Wagner, Group Director of Published Media at PHD, to get his perspective on Condé Nast putting their three publications up for sale.  Wagner mentioned he’s questioned their strategy, adding “I’d like to see them continue to invest — keep the brands alive, even if you have to change their rate base or publishing frequency.”

You can read the full story here.