Sandy Tan

Managing Director of Operations - Data and Tech Integration

Sandy joined OMG as Digital Business Director for
OMD in Hong Kong in 2014. In 2016, she moved to
Shanghai to be PHD China’s Head of Digital on the
Unilever business until transitioning this year into
Managing Director of Operations – Data and Tech

Sandy is responsible for digital operations, delivering
best-in-class implementation, data and tech
integration, and pushing forward data-informed
and tech-supported digital execution. She works
closely with OMG’s data and analytics division,
Annalect, on creating ad-tech solutions, as well as
activating Omnicom’s new people-based precision
marketing and insights platform, Omni, for PHD’s
clients in China.