{"id":20696,"date":"2019-01-24T11:36:05","date_gmt":"2019-01-24T10:36:05","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/china\/this-week-in-digital-161\/"},"modified":"2021-09-22T17:32:22","modified_gmt":"2021-09-22T16:32:22","slug":"this-week-in-digital-161","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/china\/this-week-in-digital-161\/","title":{"rendered":"This Week in Digital"},"content":{"rendered":"<h5>This week&#8217;s digital roundup includes a response from Gillette over their controversial new campaign, investment from Facebook to quash accusations of fake news, and the extraordinary rise of Netflix. If you\u2019re feeling the lingering effects of Blue Monday, just remember \u2013 it\u2019s all a cynical marketing ploy.<\/h5>\n<h5>HEADLINES<\/h5>\n<ul>\n<li>Gillette\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/michelleking\/2019\/01\/20\/gillette-responds-to-controversial-advert-challenging-toxic-masculinity\/#4224ee805bb7\" target=\"_blank\" rel=\"noopener\">responds to the furor<\/a> surrounding their recent campaign.<\/li>\n<li>Facebook is planning to invest\u00a0<a href=\"https:\/\/www.telegraph.co.uk\/technology\/2019\/01\/15\/facebook-invest-300m-local-news-publishers-battle\/\" target=\"_blank\" rel=\"noopener\">$300m in local news<\/a>\u00a0to help combat fake news, and despite a number of data scandals, it\u2019s revealed users remain largely unaware of how much\u00a0<a href=\"https:\/\/www.telegraph.co.uk\/technology\/2019\/01\/16\/facebook-users-dont-realise-much-facebook-knows-survey-suggests\/\" target=\"_blank\" rel=\"noopener\">Facebook knows about them<\/a>.<\/li>\n<li>It\u2019s been talked about for a while, and it&#8217;s finally here \u2013 users on\u00a0YouTube\u00a0can now <a href=\"https:\/\/www.popsci.com\/youtube-swipe-app#page-2\" target=\"_blank\" rel=\"noopener\">swipe through videos<\/a>.<\/li>\n<li>A study in the US reveals\u00a0<a href=\"https:\/\/www.newyorktimesmedia.com\/instagram-has-completely-replaced-tv-as-the-most-important-way-for-advertisers-to-reach-young-people\/\" target=\"_blank\" rel=\"noopener\">Instagram has replaced TV<\/a>\u00a0as the most important way to reach young people.<\/li>\n<\/ul>\n<h5><strong>\u00a0<\/strong>INSIGHTS<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.warc.com\/content\/paywall\/article\/warc-datapoints\/smart_speaker_penetration_tops_10_in_us_and_uk\/124763\" target=\"_blank\" rel=\"noopener\">Smart speaker penetration<\/a>\u00a0grows to 10% in the US and UK.<\/li>\n<li><a href=\"https:\/\/www.emarketer.com\/content\/programmatic-ad-spending-in-the-uk-2019?ecid=TA1024\" target=\"_blank\" rel=\"noopener\">Programmatic ad spending<\/a>\u00a0continues to look strong beyond 2020.<\/li>\n<li>Netflix goes from strength to strength as it claims\u00a0<a href=\"https:\/\/variety.com\/2019\/digital\/news\/netflix-fortnite-hbo-competitor-1203111165\/\" target=\"_blank\" rel=\"noopener\">Fortnite\u00a0is greater competition<\/a> than HBO.<\/li>\n<\/ul>\n<h5><strong>\u00a0<\/strong>COOL<\/h5>\n<ul>\n<li>Nike has released impressive wearable tech, in the form of\u00a0<a href=\"https:\/\/www.engadget.com\/2019\/01\/16\/nike-adapt-bb-self-lacing-basketball-shoes-hands-on\/\" target=\"_blank\" rel=\"noopener\">self-tying trainers<\/a>\u00a0which use data to adjust to your movement.<\/li>\n<li><a href=\"https:\/\/www.theverge.com\/2019\/1\/17\/18184058\/houseparty-heads-up-ellen-degeneres-gaming-revenue\" target=\"_blank\" rel=\"noopener\">Video chatting app\u00a0Houseparty<\/a>\u00a0has integrated the TV game Heads Up! into its platform.<\/li>\n<li>The\u00a0<a href=\"https:\/\/adage.com\/article\/special-report-super-bowl\/pringles-super-bowl-teasers-show-emotional-smart-speaker\/316283\/\" target=\"_blank\" rel=\"noopener\">Pringles&#8217; Super Bowl\u00a0ad teaser<\/a>\u00a0personifies the smart speaker.<\/li>\n<li>Skateboarders could soon capture their stunts with an\u00a0<a href=\"https:\/\/www.digitaltrends.com\/photography\/obsbot-tail-ces-2019\/?utm_source=sendgrid&amp;utm_medium=email&amp;utm_campaign=daily-brief\" target=\"_blank\" rel=\"noopener\">A.I.-powered camera<\/a>, which follows their movement to create the ultimate selfie video.<\/li>\n<\/ul>\n<h5>DEEP READS<\/h5>\n<ul>\n<li>Facebook\u2019s\u00a0<a href=\"https:\/\/www.wired.com\/story\/facebook-10-year-meme-challenge\/?fbclid=IwAR1is0fyWONzV7gLdau9z_sZwtgMiE5PSHc4Yjth3KLY1nArZtDNjnm4t-w\" target=\"_blank\" rel=\"noopener\">10 year challenge<\/a>\u00a0\u2013 a funny meme or a way for Facebook to harvest data to improve facial recognition algorithms?<\/li>\n<li>The curator of\u00a0TED Talks\u00a0<a href=\"https:\/\/www.inc.com\/jessica-stillman\/the-10-best-ted-talks-of-2018-according-to-guy-who-runs-ted.html?cid=landermore\" target=\"_blank\" rel=\"noopener\">gives his rundown<\/a> of the best of 2018.<\/li>\n<li>Twitter\u2019s director of product management discusses the\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/01\/13\/a-first-look-at-twitters-new-beta-app-and-its-bid-to-remain-valuable-and-relevant\/\" target=\"_blank\" rel=\"noopener\">new beta app<\/a>, in a bid to remain \u2018valuable and relevant\u2019.<\/li>\n<li>If you have an\u00a0old router\u00a0hanging around your sitting room, <a href=\"https:\/\/www.wired.co.uk\/article\/router-wifi-security-settings\" target=\"_blank\" rel=\"noopener\">you may want to dispose of it<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s digital roundup includes a response from Gillette over their controversial new campaign, investment from Facebook to quash accusations of fake news, and the extraordinary rise of Netflix. If you\u2019re feeling the lingering effects of Blue Monday, just remember \u2013 it\u2019s all a cynical marketing ploy. HEADLINES Gillette\u00a0responds to the furor surrounding their recent [&hellip;]<\/p>\n","protected":false},"author":100061,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[496],"tags":[],"class_list":["post-20696","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100061"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=20696"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=20696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=20696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=20696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}