{"id":20772,"date":"2019-02-22T08:28:11","date_gmt":"2019-02-22T08:28:11","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/china\/?p=20772"},"modified":"2019-02-22T09:09:15","modified_gmt":"2019-02-22T09:09:15","slug":"friday-data-snack-2-2","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/china\/friday-data-snack-2-2\/","title":{"rendered":"Friday Data Snack!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li>Baidu News Feed is the most popular platform among financial advertisers, with <strong>22%<\/strong> of financial ads placements followed by Toutiao (<strong>20%<\/strong>) and Tencent Social Ads (<strong>15%<\/strong>)?<br \/>\n<a href=\"https:\/\/www.chinainternetwatch.com\/28016\/finance-ads-platforms-2018\/\">click\u00a0for more\u2026\u2026<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In 2018, total ecommerce sales on health care products reached <strong>RMB 24.4 billion<\/strong> (TMall contributed <strong>72.7%<\/strong>), with a YoY growth of <strong>59%<\/strong>?<br \/>\n<a href=\"http:\/\/www.ecdataway.com\/\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Mobile advertising accounts for <strong>70%<\/strong> of digital advertising and has become the absolute mainstream media for the China market?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The market penetration rate of short video increased from <strong>49.8%<\/strong> to <strong>67.7%<\/strong> with users totaling <strong>744 million<\/strong> in 2018?<br \/>\n<a href=\"https:\/\/www.chinainternetwatch.com\/28073\/miaopai-users-2018\/\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Have a great weekend!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Baidu News Feed is the most popular platform among financial advertisers, with 22% of financial ads placements followed by Toutiao (20%) and Tencent Social Ads (15%)? click\u00a0for more\u2026\u2026 &nbsp; In 2018, total ecommerce sales on health care products reached RMB 24.4 billion (TMall contributed 72.7%), with a YoY growth of 59%? click for more\u2026 [&hellip;]<\/p>\n","protected":false},"author":100057,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[503,498],"tags":[897,528,898],"class_list":["post-20772","post","type-post","status-publish","format-standard","hentry","category-industry-insights-global","category-our-views","tag-data-snack","tag-phd-china","tag-phd-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=20772"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20772\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=20772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=20772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=20772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}