{"id":20861,"date":"2019-03-08T05:11:58","date_gmt":"2019-03-08T05:11:58","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/china\/?p=20861"},"modified":"2019-03-08T05:11:58","modified_gmt":"2019-03-08T05:11:58","slug":"friday-data-snack-2-2-2-2","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/china\/friday-data-snack-2-2-2-2\/","title":{"rendered":"Friday Data Snack!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li>By the end of 2018, <strong>Chinese netizens<\/strong> reached <strong>829 million<\/strong>, an\u00a0<strong>8%<\/strong> increase from 2017 and <strong>98.6%<\/strong> are <strong>mobile internet users<\/strong>?\u00a0\u00a0<a href=\"http:\/\/cnnic.cn\/gywm\/xwzx\/rdxw\/20172017_7056\/201902\/t20190228_70643.htm\">click\u00a0 for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: Mobile remains one of the key touch points for brands to reach consumers, but it has matured rapidly, meaning that the focus of efforts should shift from quantity to quality. Brands should consider mobile a \u2018standard\u2019 channel in their media mix, and ensure that activity is considered core to building reach and engagement.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>China\u2019s <strong>mobile payment users<\/strong> reached <strong>583 million<\/strong> in 2018, up <strong>10.7%<\/strong> from 2017 and nearly <strong>68%<\/strong> of Chinese netizens used a mobile wallet for their <strong>offline payments<\/strong>? <a href=\"https:\/\/technode.com\/2019\/03\/04\/briefing-chinas-mobile-payment-users-reached-583-million-last-year\/\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: Mobile payment platforms have become links between online and offline worlds, but means that cash and credit cards no longer have a physical presence in people\u2019s daily lives.<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The population of Chinese <strong>people above 50 years old<\/strong> passed <strong>430 million<\/strong> and they spent an average of\u00a0<strong>118 hours<\/strong> per month on the\u00a0<strong>Internet<\/strong> in 2018, up by <strong>21%<\/strong> year-on-year? <a href=\"http:\/\/www.questmobile.com.cn\/research\/report-new\/62\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: Chinese senior citizens are becoming increasingly digital<\/em><\/strong><strong><em>&#8211;<\/em><\/strong><strong><em>savvy, meaning that brands need to understand how they can meaningfully reach this segment of increasingly well-off consumers. Campaigns tailored to this group should be well received if executed well, especially considering the focus on Millennials in the majority of marketing communications.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>In 2018, China&#8217;s<strong> post-90s short-term consumer loans<\/strong> exceeded <strong>RMB 3 trillion<\/strong>, accounting for about <strong>one third<\/strong> of the total short-term loans in this year? <a href=\"http:\/\/www.iimedia.cn\/63712.html\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: China was always a nation of savers, especially given the low disposable income of previous generations. However, China\u2019s Post-90s are spenders, and therefore taking loans or using credit cards is commonplace. Offering credit for purchases is now a well-accepted method to drive sales and could be considered a key message, especially during shopping festivals, when individual purchasing could exceed available funds.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Happy Women\u2019s Day and have a great weekend!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; By the end of 2018, Chinese netizens reached 829 million, an\u00a08% increase from 2017 and 98.6% are mobile internet users?\u00a0\u00a0click\u00a0 for more\u2026 Insight &amp; Implication: Mobile remains one of the key touch points for brands to reach consumers, but it has matured rapidly, meaning that the focus of efforts should shift from quantity to [&hellip;]<\/p>\n","protected":false},"author":100057,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[503,498],"tags":[897,528,898],"class_list":["post-20861","post","type-post","status-publish","format-standard","hentry","category-industry-insights-global","category-our-views","tag-data-snack","tag-phd-china","tag-phd-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=20861"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20861\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=20861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=20861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=20861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}