{"id":20883,"date":"2019-03-15T07:34:25","date_gmt":"2019-03-15T07:34:25","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/china\/?p=20883"},"modified":"2019-03-15T07:34:25","modified_gmt":"2019-03-15T07:34:25","slug":"friday-data-snack-2-2-2-3","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/china\/friday-data-snack-2-2-2-3\/","title":{"rendered":"Friday Data Snack!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li><strong>Monthly active users<\/strong> (MAU) of Weibo reached <strong>462 million<\/strong> in Dec. 2018, a net addition of approximately <strong>70 million<\/strong> users from the previous year, with <strong>93%<\/strong> coming from mobile? <a href=\"https:\/\/www.chinainternetwatch.com\/28566\/weibo-fiscal-2018\/\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: Weibo keeps growing and will reinforce its social content ecosystem. Brands need to think how to leverage or empower the content creators<\/em><\/strong><strong><em>, understand the role of Weibo and its creators in their communications strategy in order to set the appropriate KPIs which will be used for campaign success measurement.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ctrip<\/strong> saw <strong>70%<\/strong> of <strong>hotel bookings<\/strong> made by <strong>women<\/strong> in China and <strong>75% <\/strong>of women booked four-or five-star hotels for <strong>family vacations<\/strong> in 2018? <a href=\"https:\/\/jingdaily.com\/chinese-women-travel\/\">click\u00a0for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: Today\u2019s Chinese women have become the decision makers in their families <\/em><\/strong><strong><em>for travel, <\/em><\/strong><strong><em>and want to have<\/em><\/strong><strong><em> a<\/em><\/strong><strong><em> premium experience. They don\u2019t hesitate to spend more to improve their life quality, so brands should focus on improving the product <\/em><\/strong><strong><em>perception<\/em><\/strong><strong><em> and value in order to attract this important consumer group.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Small town youngsters<\/strong> formed a new growth point for the <strong>beauty industry<\/strong> with a <strong>7.8%<\/strong> <strong>growth<\/strong> in spending during 2018 when compared to 2017, which is higher than a <strong>5.4%<\/strong> increase shown by their counterparts who live in China\u2019s bigger cities? <a href=\"https:\/\/technode.com\/2019\/03\/06\/small-town-youth-big-time-beauty\/\">click\u00a0for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: W<\/em><\/strong><strong><em>ith<\/em><\/strong><strong><em> China<\/em><\/strong><strong><em>\u2019s <\/em><\/strong><strong><em>small-town accelerated economic development, conspicuous consumption is upgrading as well. The number of young rural youths willing to spend on high-quality products is increasing as well, creating a significant opportunity for brands.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Jinri Toutiao<\/strong>\u2019s direct competitor <strong>Qutoutiao<\/strong> has reached <strong>93.8 million monthly active users <\/strong>in 2018 Q4, representing an increase of <strong>286% <\/strong>from 2017 Q4 and <strong>70% <\/strong>of its users are from <strong>tier 3 and below<\/strong> cities? <a href=\"https:\/\/techcrunch.com\/2019\/03\/12\/qutoutiao-takes-on-tiktok\/\">click\u00a0for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: The success of Qutoutiao in low tier cities heavily relies on their scheme of rewarding users with cash prizes for consuming more content and getting their friends to sign up. By learning more about low tier residents\u2019 entertainment consumption behavior and values<\/em><\/strong><strong><em>,<\/em><\/strong><strong><em> brands will be able to develop meaningful communications with these consumers and establish themselves in these markets long term.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>China\u2019s <strong>delivery sector<\/strong> handled <strong>50 billion parcels<\/strong> in 2018, up <strong>26%<\/strong> year-on-year according to the State Post Bureau? <a href=\"https:\/\/technode.com\/2019\/03\/11\/alibaba-furthers-logistics-push-invests-693-million-for-14-65-of-sto-express\/\">click for more\u2026<\/a><\/li>\n<\/ul>\n<p><strong><em>Insight &amp; Implication: With the eCommerce boom, China\u2019s express delivery market is expected to maintain its fast growth. With eCommerce growth in upper tier cities reaching its peak, the growth has shifted to lower tier cities, with improved delivery speed and penetration in these markets becoming critical.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Have a great weekend!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Monthly active users (MAU) of Weibo reached 462 million in Dec. 2018, a net addition of approximately 70 million users from the previous year, with 93% coming from mobile? click for more\u2026 Insight &amp; Implication: Weibo keeps growing and will reinforce its social content ecosystem. Brands need to think how to leverage or empower [&hellip;]<\/p>\n","protected":false},"author":100057,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[503,498],"tags":[897,528,898],"class_list":["post-20883","post","type-post","status-publish","format-standard","hentry","category-industry-insights-global","category-our-views","tag-data-snack","tag-phd-china","tag-phd-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=20883"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/20883\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=20883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=20883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=20883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}