<\/p>\n
INSIGHT & IMPLICATION: <\/strong>Usage of China\u2019s mobile payment overseas has become common, especially among women. Consumers prefer to use mobile payment outside of China if given the opportunity because they can better track their consumption and see the price value in RMB directly. Brands should think of how to cooperate with Alipay and WeChat Pay to bring Chinese consumers a better travel experience abroad in order to enhance the brand affinity and increase sales conversion.<\/p>\n \u00a0<\/strong><\/p>\n INSIGHT & IMPLICATION:<\/strong> Chinese consumers\u2019 needs for news content is remains high because they want stay up-to-date with current affairs in China and globally. However, the quality of news content seems uneven because in order to attract readers, a lot of news apps use \u00a0controversial and sometimes misleading headlines that are not related to the content. Delivering \u00a0authentic and high quality news content is key for sustainable growth for news apps and brands need to be cautious and ensure they\u2019re conducting promotional activities in a safe media environment.<\/p>\n <\/p>\n INSIGHT & IMPLICATION:<\/strong> Bilibili has long been a unique entertainment ecosystem appealing to younger people with ACG content. It\u2019s a great site for people who are talented or want to show their creativity to others. Bilibili launched an eCommerce feature in 2018 Q4, which has become one of its critical revenue sources. Users of this site tend to have better stickiness to the content, so they are more likely\u00a0to purchase the products recommended by the video creators they follow. Since Bilibili promises no pre-roll ads, its users seem to be more open-minded to more creative ads, so brands have to create new advertising formats to attract younger audience.<\/p>\n <\/p>\n INSIGHT & IMPLICATION:<\/strong> Mobile games have been one of the most important entertainment segments for Chinese consumers to fill their fragmented time of the day. Different games tend to have very different ways to collect money from their gamers. In order to compete with others or be different from friends, many gamers are willing to spend significant amounts of money on it. To advertise in games, it is really important not to let ads damage the gaming experience. Brands should consider how they can enhance the experience and how this could fit their communications strategy.<\/p>\n <\/p>\n\n
\n
\n