Over the course of the past month, PHD China has received a total of 12 accolades for its work at global, regional and local industry competitions. These awards comprise five AME Global Awards, three Internationalist Awards for Media Solutions, two Digital Media Awards China, one Festival of Media APAC Award, and one Festival of Media Global Award.<\/p>\n
On a global stage, PHD China\u2019s campaign for Google Translate, \u2018Secret Menu\u2019, was awarded Gold at the Internationalist Awards for Media Solutions.\u00a0Partnering with foreign restaurants across China, the campaign allowed customers to scan, translate and unlock a \u2018secret menu\u2019, driving a quarter of the year\u2019s total app downloads in just two weeks.<\/p>\n
The agency\u2019s \u2018T-Dance\u2019 campaign for Volkswagen Group won Silver for its viral dance-challenge that inspired millennials across China to submit their own dances, gathering over two billion views.<\/p>\n
Additionally, the agency\u2019s \u201cSmiles in the Spotlight\u201d campaign for Unilever oral care brand, Zhonghua, won “Best Launch Campaign” and also took home a Bronze for its use of content to reposition the product as \u2018makeup for your smile\u2019, leading to an 83% increase in key brand attributes among young Chinese women.<\/p>\n
These wins contributed to PHD being the most successful network at this year\u2019s competition, with a total of 13 awards bestowed on PHD agencies across the world. The Internationalist\u00a0Awards for Innovation in Media celebrates the boldest, brightest and most effective work in the world, with approximately 400 cases submitted from\u00a034 locations worldwide.<\/p>\n
In the same week, AME Global Awards also bestowed five awards on PHD China\u2019s work. Two Volkswagen campaigns were celebrated, with \u2018Play. Share. Connect\u2019 picking up two trophies in the Gamification and Automotive categories and\u00a0\u2018T-Dance\u2019 also receiving two in the Digital\/Mobile as well as Social Video categories.\u00a0Additionally, Zhonghua\u2018s \u2018Smiles in the Spotlight\u2019 won in the Sponsorship category. The competition judged over 500 entries from 20 countries.<\/p>\n
At Campaign\u2019s Digital Media Awards China, Google\u2019s \u2018Secret Menu\u2019 and Volkswagen\u2019s \u2018T-Dance\u2019 took home two Gold awards, while The Festival of Media APAC awarded Zhonghua\u2019s \u2018Smiles in the Spotlight\u2019 a Silver in \u2018Best Use of Content\u2019.<\/p>\n
Speaking on the wins, PHD China CEO, Anna Chitty, commented: \u201cWe are thrilled to have so many of our campaigns being recognised by the industry locally, regionally and globally. These accolades validate our efforts to create best-in-class work for our clients and only motivate us to continue innovating, creating and \u2018Finding a Better Way\u2019 for our clients in China.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Over the course of the past month, PHD China has received a total of 12 accolades for its work at global, regional and local industry competitions. These awards comprise five AME Global Awards, three Internationalist Awards for Media Solutions, two Digital Media Awards China, one Festival of Media APAC Award, and one Festival of Media […]<\/p>\n","protected":false},"author":100057,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[492,493],"tags":[1239,12,1238,488,1240,528],"class_list":["post-21108","post","type-post","status-publish","format-standard","hentry","category-all-news","category-awards-accolades","tag-ame-global","tag-awards","tag-dma-china","tag-festival-of-media","tag-internationalist","tag-phd-china"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/21108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=21108"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/21108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=21108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=21108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=21108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}