{"id":21209,"date":"2019-06-20T12:53:04","date_gmt":"2019-06-20T11:53:04","guid":{"rendered":"https:\/\/staging.phdmedia.com_\/china\/?p=21209"},"modified":"2019-07-01T11:25:13","modified_gmt":"2019-07-01T10:25:13","slug":"phd-insight-618-chinas-largest-mid-year-ecommerce-festival","status":"publish","type":"post","link":"https:\/\/www.phdmedia.com\/china\/phd-insight-618-chinas-largest-mid-year-ecommerce-festival\/","title":{"rendered":"PHD Insight: 618 – China’s largest mid-year eCommerce festival"},"content":{"rendered":"

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With Tmall\u2019s sales for this year\u2019s 618 eCommerce festival surpassing last year\u2019s in the first HOUR<\/strong>, the mid-year shopping holiday continues to break records. 2019\u2019s festival saw thousands of new products launched specifically for 618, and consumers went nuts, with over 50% of shoppers purchasing at least one of the new items. This year, over 100 brands hit RMB 100m in sales, proving the unstoppable nature of eCommerce in this massively digitized market.<\/p>\n

While you eagerly await the arrival of your packages, check out PHD\u2019s latest infographic, filled with all sorts of fun (cherry sales up 139%!) and surprising (medical cosmetic products sales increased 572%?!) facts about this only-in-China \u2018holiday\u2019!<\/p>\n

The infographic can be found below, or to download the full sized PDF,\u00a0\u00a0click here.<\/a><\/p>\n

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  With Tmall\u2019s sales for this year\u2019s 618 eCommerce festival surpassing last year\u2019s in the first HOUR, the mid-year shopping holiday continues to break records. 2019\u2019s festival saw thousands of new products launched specifically for 618, and consumers went nuts, with over 50% of shoppers purchasing at least one of the new items. This year, […]<\/p>\n","protected":false},"author":100057,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[506,503,498,1],"tags":[1337,621,849],"class_list":["post-21209","post","type-post","status-publish","format-standard","hentry","category-festivals-events-views","category-industry-insights-global","category-our-views","category-uncategorized","tag-1337","tag-ecommerce","tag-jd"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/21209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/users\/100057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/comments?post=21209"}],"version-history":[{"count":0,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/posts\/21209\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/media?parent=21209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/categories?post=21209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phdmedia.com\/china\/wp-json\/wp\/v2\/tags?post=21209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}