Place<\/strong>. Whether you believe that China is rising or that she has already risen and overtaken, China is the future. As a Tier 1 city and the \u2018consumerism Capital\u2019, I got to work on exciting pitches with big budgets and witness product launches and crossovers before it reached other cities. With its web of metro lines meandering through the city and the lovely French Concession, Shanghai is pretty convenient and fun with lots of events to attend every weekend.<\/p>\n Product<\/strong>. Through this internship, I rediscovered media and myself. I learnt that PHD as a Media Agency is not totally about media buys and ad-spend. I can\u2019t reveal too much but all I can say is that when every dollar matters to the client, decisions are made based on sound methodology and data-backed evidence. As an agency that strives to \u201cFind a better way\u201d, the challenger mentality is not always about being an underdog and discovered the kind of challenger that I am. Possibility<\/strong>. Whether it is super apps or \u2018IPs\u2019 or platform collaborations, possibilities abound and there\u2019s no rules to how creativity is defined in China. There is so much more for me to learn about, beyond the tiers and right down to the rural localities. I don\u2019t know when I will return to China but I know for sure that one day, I will be back.<\/p>\n I look forward to where life leads me next in this world of communications and most certainly hope to work again with everyone (including previous internships) again!<\/p>\n![\"\"](\"https:\/\/www.phdmedia.com\/china\/wp-content\/uploads\/sites\/32\/2019\/07\/LeeCiEn-PHDChina2.jpg\")
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